Would you eat sugar by the spoonful?
Why drink it then?


Sugar needs to be eaten in moderation.
This is all the more true for liquid sugar. Here’s why:


The sugar we drink often merely adds to the calories from other foods without making us eat any less.


Liquid sugar comes into contact with all of our teeth, including spots hard to get to. This contributes to tooth decay.


The sudden input of a large amount of sugar overwhelms the body. It is hard for the system to process all this sugar at once. The ensuing reactions foster the accumulation of fat.

Many covers, same book: liquid sugar

Did you know?

  • A can of soft drink contains about 10 teaspoons of sugar.

  • A bottle of vitamin water contains up to 8 teaspoons of sugar.

  • A can of energy drink can contain up to 16 teaspoons of sugar.

They say you shouldn’t judge a book by its cover. This is particularly true for sugar-sweetened beverages (SSB)! Liquid sugar comes in many guises to appeal to all tastes and palates. Some of these beverages even pass for health products. Vitamin water, iced tea, soda, cola, energy drinks, sports drinks, fruit beverages, punch, lemonade and cocktails are all liquid candy.



What’s become of special occasions?

Liquid sugar is an occasional food that should be had as a treat a few times a month, if not a few times a year! As it happens, too many Quebeckers drink sugar each week, each day, and even many times at that.

SSB companies keep temptation within eyesight and, more importantly, always within reach! Indeed, liquid sugar is available everywhere, including hardware and electronics stores!

Advertising suggests, also, that we drink sugar at every meal. Yet, liquid sugar is far from being the ideal accompaniment to food.

Did you know?

  • In the 1950s, a 768 ml bottle of soda was enough to quench the thirst of at least three people. Today, an individual-size bottle or can often contains close to 600 ml.

  • A so-called “small” SSB offered in fast-food restaurants is often as big as a can.

Liquid sugar: NOT every day!

Did you know?

  • 1 out of 5 children drink liquid candy every day.

  • 1 out of 4 adolescents drink liquid sugar every day. On average, adolescent boys 14 to 18 years old drink ½ litre a day and adolescent girls 1/3 litre a day.


The overconsumption of SSB has serious consequences. Drinking liquid sugar every day contributes to obesity, diabetes and tooth decay. For example, in children, one SSB per day increases the risk of being obese by 60%.

Aside from obesity, abusing liquid sugar can be harmful even for normal-weight people. This is why it is important to rethink how we hydrate and to opt, whenever possible, for alternatives to SSB!

View the clips and share them to help family and friends make SSB the occasional treat they should be.



To find out about alternatives to SSB,
click here.